Google Ads Assets for Maximising Campaign Performance

When used correctly, Google Ads Assets for Maximising Campaign Performance can help you reach potential customers actively searching for your product or service. Now, there are a number of add ons you can add to your ad to make it more appealing. Assets (formerly known as extensions) are powerful tools that allow you to enhance your ads with additional information and features. They can make your ads more compelling, improve visibility, and ultimately drive better results for your campaigns.

Our Top 5 Assets for Maximising Your Campaign Performance

Let’s break down what assets are and review the top 5 to incorporate into your Google Ads strategy

1. Sitelink Assets: Sitelink assets provide additional links below your ad that direct users to specific pages on your website. They offer users more options to explore your site and find what they’re looking for quickly. Use site link extensions to highlight popular products or services, special offers, or important pages like Contact or About Us.

2. Callout Assets: Callout assets allow you to add short, descriptive text snippets to your ads that highlight key benefits or features of your products or services. They provide valuable information to users and can help differentiate your ad from competitors. Use callout extensions to showcase unique selling points, promotions, or guarantees.

3. Location Assets: Location assets display your business address and phone number alongside your ad, making it easier for users to find and contact you. They’re particularly useful for businesses with physical locations, such as retail stores or restaurants. Use location extensions to increase foot traffic to your store or encourage users to call for more information.

4. Call Assets: Call assets add a clickable phone number to your ads, allowing users to call your business directly from the search results. They’re ideal for businesses that rely on phone calls for lead generation or customer inquiries. Use call extensions to make it convenient for users to reach you and increase the likelihood of conversions.

5. Structured Snippet Assets: Structured snippet assets allow you to highlight specific categories or aspects of your products or services. They provide additional context to your ads and help users understand what you offer. Use structured snippet extensions to showcase product categories, service offerings, or unique features that set your business apart.

Conclusion:

Google Ads extensions are invaluable tools for maximising the effectiveness of your advertising campaigns. By incorporating site link, callout, location, call, and structured snippet extensions into your ads, you can provide users with more relevant information, improve visibility, and drive better results. Experiment with different combinations of extensions to find what works best for your business and goals.

Ready to take your Google Ads campaigns to the next level?
Start taking advantage of Ads assets today to boost visibility, engage potential customers, and drive better results. Experiment with different extensions to see what works best for your business, and capitalise on your improved ad performance.