How does PPC Work? Pay-per-click (PPC), also known as Paid Search, is a form of digital advertising where businesses pay each time their ad is clicked. This model allows businesses to buy visits to their website (unless you’re running lead form ads but we’ll cover that another time), by bypassing the need to earn organic […]
A digital marketing agency, like The Ad Lounge, can significantly enhance your business by leveraging various online marketing strategies to reach and engage potential customers. Understanding what different types of agencies offer helps in making informed decisions for your digital marketing needs. What is Digital Marketing? Digital marketing is all about using the right online […]
Are you looking for the best Paid Social Agency in Manchester for your new business? Have you noticed your competitors using paid social and feel compelled to do the same? Instead of simply following the trend, start by identifying your customers’ pain points and work backward to create a strategy that truly resonates. Are you […]
As a business in Manchester, you’re likely looking for new ways to get in front of your ideal client. Using paid search marketing (ppc) is essential for staying competitive and getting in front of your potential customers. But why is paid search so important, and how can partnering with a paid search agency in Manchester […]
With Manchester being one of the biggest cities in the UK, competition for local business is heating up as more businesses extend from London to the ever sunny north. After working in London for a number of years, we know how much effort is required and how competitive localised search terms are. In this guide, […]
One of the most significant advantages of Hiring a Digital Marketing Agency in Manchester is gaining access to a team of experts with specialized skills and experience instead of hiring people full-time for each skill set you need. Digital marketing encompasses a wide range of disciplines, including search engine optimization (SEO), Paid search (PPC), Social […]
In the fast-paced world of business, the importance of a well-crafted digital marketing strategy cannot be overstated. As a business owner, your success hinges on your ability to understand the digital landscape effectively and somehow reach your target audience. In this article, we’ll explore why developing a robust digital marketing strategy for businesses of all […]
When used correctly, Google Ads Assets for Maximising Campaign Performance can help you reach potential customers actively searching for your product or service. Now, there are a number of add ons you can add to your ad to make it more appealing. Assets (formerly known as extensions) are powerful tools that allow you to enhance […]
Sorry to break it to you but there is no top 5, it’s all case by case. Anyone that tells you otherwise is an idiot and deserves to get the cold Greggs sausage roll that’s been sitting in the cabinet for a few hours. We will, however, be providing a list of the top Google […]
In today’s digital age, partnering with the right Digital agency in Manchester can make all the difference in your online success, and if done right, can impact your brick and mortar store too. With so many options out there, how do you choose the perfect fit for your business? Whether you need Paid Search or Paid […]
Granting access within Facebook Business Manager for your paid social campaigns can be a real faff if you don’t know what you’re doing. Whether you’re partnering with an agency, collaborating with freelancers, or expanding your in-house team, providing access to essential assets like Pages, ad accounts, and the Facebook pixel is essential. In this guide, […]
In the digital marketing space, the debate over broad match keywords continues to divide opinions among agency folk and business owners we’ve spoken to. While some praise their versatility, others warn of their potential to drain advertising dollars. In this article, we’ll break down the truth about Broad Match keywords in Google ads and we’ll […]
Paid search, or PPC (pay-per-click) advertising, can be a powerful tool for driving traffic and conversions. Struggling to see results from your paid search campaigns? Want to know how to improve paid search performance PPC? We’ve been there and are not afraid to admit it. Testing different approaches will help you understand what works, and […]
If you’re new to digital marketing, navigating the industry’s jargon can be daunting. From SEO and PPC to CTR and CRM. Familiarising yourself with these common acronyms is crucial for effective communication and campaign success. In this article, we’ll demystify numerous digital marketing acronyms and their meanings. Helping you grasp the technical language of the […]
When starting on your journey of managing Google Ads campaigns. It’s super important not to get frustrated by your lack of understanding and to spend your time focusing on the basics. It really can feel like stepping into uncharted territory and will likely do some for a long time. However, with the right knowledge and […]
Google Ads match types are essential tools for advertisers, controlling how search terms trigger ads. Are you looking to enhance your Google Ads strategy and maximise your campaign’s performance? Understanding match types is crucial for reaching your target audience effectively. In this guide, we’ll explore the Google Ads match types in 2025 with examples and […]
Welcome to the world of digital marketing. The internet is an incredible space, overflowing with knowledge, entertainment, and, of course, endless cat videos. With just a few clicks, companies can reach millions of people, share their messages, and build lasting connections. This ability to engage with audiences on such a massive scale makes digital marketing […]
Are you struggling to make your video content stand out and reach your target audience? Look no further – YouTube advertising is the answer! In today’s digital age, video advertising has become essential for businesses looking to capture the attention of online users. But, how to do YouTube ads properly in 2025 to maximise your […]
Understanding the magic, the profitable number you should spend on acquiring a new customer for your business, whether it be for your agency, an ecommerce brand, or a plumbing company, is no easy feat and unfortunately does take some brain power to work out. In this article, we explain how much should you spend to […]