Don’t just take our word for it
Anna OreliaOur brand have worked with Sarah on paid search for years. We’ve always loved how passionate she is, and all of the ideas and insight she has brought to the table. We followed her to The Ad Lounge after working with her at a different agency, and now we have the added benefit of Cam too. They’ve helped restructure our ad account and get it to a really positive place, and the numbers are looking great. They’re super hands on, responsive, and knowledgeable. Thank you both!
Richard Pink Boutique & Rowen HomesA pleasure to work with Cam and the team successfully managed our paid search channels, providing both growth and efficiency across the campaigns. A pleasure to work with, they really felt part of our team rather than an external agency and are clearly passionate about what they do for their customers.
Alice Fahey GroupWorking with The Ad Lounge has been an absolute blast! They’re friendly and genuinely fun to work with.
Their creativity and marketing insights have made a real difference to our company, they just get it and they get results.
Highly recommend them if you’re looking for an agency that’s as invested in your success as they are in keeping things fun.
Services we offer
- Google Ads
- Feed Optimisation
- Microsoft Ads
When paid search isn’t quite doing what it should, it’s rarely one obvious problem. It’s a mix of small inefficiencies adding up and draining budget. The focus should be on tightening things up, fixing what’s underperforming, and turning paid search into a channel that drives consistent, profitable growth, based on your targets
- Meta Ads
- TikTok Ads
- Pinterest Ads
When paid social isn’t pulling its weight, it’s usually a mix of tired creative, unclear messaging, and budget going to the wrong places. The focus should be on doubling down on what actually drives purchases, refreshing what people see, and turning paid social into a channel that scales profitably, and on your terms
- Meta Creative
- Google Creative
- UGC Creative
We make creative that does what it’s supposed to do. From videos that stop the scroll to statics that are ready to go on Meta and Google, it’s all built to drive results, not just sit there looking nice.
- Consulting
- Training
- Audits
When growth starts to feel unclear, it’s rarely one big problem. It’s usually a mix of gaps across strategy, data, and execution. Through consulting and training, the focus is on bringing clarity to what’s actually driving performance, upskilling your team where it matters, and building a plan you can confidently scale based on what your business needs right now.
“Growth should be profitable, that’s where we come in.”
Problems we actually solve
You’re spending more,
but revenue isn’t scaling.
Your CAC has climbed 20-40% over the last 6-12 months, MER is slipping, and you’re compensating by increasing spend instead of improving efficiency. We fix the inputs driving that so scale actually compounds.
Your ads work,
until they suddenly don’t.
You’re relying on 2-3 winning ads that carry the account. Once frequency climbs or performance dips, results fall off fast. We build a structured creative pipeline so you’re launching 5–10 new variations per month and understanding what works.
You don’t know what’s
actually driving performance.
Platform reporting is inconsistent, attribution doesn’t line up, and decisions are being made off blended ROAS without clarity. We rebuild your tracking and reporting so you can see what’s truly driving incremental revenue.
You’re struggling to
scale into new markets.
Expanding into new markets requires more than translation. We localise your creative, refine pricing and offers, and restructure your channel strategy so performance carries across regions instead of resetting.
You’ve plateaued and
can’t push past it.
You’ve found a spend level where performance holds, and anything above it tanks efficiency. That’s usually a signal of creative fatigue, limited audience expansion, or weak offer positioning. We identify the constraint and remove it.
Our
latest
articles
View all articles
If you’re wondering why your CAC is increasing, you’re asking the right question. Chances are, you’ve grabbed the low hanging fruit and now your competing for new audiences. At some point, every ecommerce brand hits this moment so no need to feel like it’s just you. Ecommerce as a industry has CAC problems. You’re likely […]
Paid Search, PPC, Pay per click, are all different names for the same thing. It’s a form of digital advertising where businesses pay each time their ad is clicked in the Google SERP. This model allows businesses to get in front of potential customers and pay to send them to their website (unless you’re running […]
There’s no shortage of agencies promising sales, leads, business growth and “results that speak for themselves.” The truth? Most don’t speak your language, don’t understand your numbers, and definitely don’t know how to build a strategy that scales without wasting your budget. The right agency doesn’t just run ads. They build performance frameworks that actually […]
FAQ’s
How do you measure success beyond ROAS?
Most agencies optimise toward platform metrics. We care about what actually hits your bank account.
That means looking at:
- MER
- contribution margin
- CAC payback periods
- new customer acquisition
- blended profitability
- inventory pressure
- cash flow impact
A 6 ROAS account can still lose money. We’ve audited enough of them to know.
What size ecommerce brands do you typically work with?
Usually brands already doing over £1m in annual revenue, or businesses spending consistently on paid media that have hit a growth or profitability ceiling.
We’re not the right fit for businesses looking for basic campaign setup or cheap media buying.
Can you help if our ads are already performing?
Honestly, that’s usually when we’re most useful.
A lot of brands come to us when:
- revenue has plateaued
- MER is slipping
- Meta growth has stalled
- Google is overly reliant on brand
- PMAX is spending but there’s limited visibility
- acquisition costs are increasing
- finance teams are questioning efficiency
Good performance can normally be improved further with better structure, measurement and commercial decision making.
Do you focus on revenue or profitability?
Profitability first. Always.
Revenue without contribution margin is just expensive turnover.
We structure accounts around:
- allowable CAC
- payback windows
- product level economics
- customer quality
- operational constraints
- scaling tolerance
That usually creates healthier long term growth than chasing inflated ROAS screenshots.
Why do ecommerce brands leave other agencies for you?
Usually because they’re tired of:
- surface level reporting
- zero fresh ideas
- “performance” that doesn’t translate commercially
- generic setups
- no visibility into new customer acquisition
- agencies scaling spend without understanding margin
- being told everything is “performing well” while profit disappears
Most brands just need better decisions and transparency.
Do you only work on Google Ads?
No. Most ecommerce growth problems sit between channels, not inside them.
We manage:
- Google Ads
- Meta Ads
- paid creative strategy
- feed optimisation
- attribution analysis
- landing page recommendations
- new customer acquisition strategy
Paid media works best when channels support each other properly.
How quickly should ecommerce brands expect results?
Depends on the problem. Some accounts improve within weeks simply from:
- fixing account structure
- removing wasted spend
- improving feeds
- tightening targeting
- cleaning up measurement
More strategic improvements like creative testing, new customer acquisition and scaling efficiently normally take longer.
We care more about sustainable growth than short term spikes.
Will you work with brands under £1m revenue?
Sometimes, but only if there’s strong product market fit and a realistic growth plan.
We’re probably not the right fit for businesses looking for:
- £500/month management
- set and forget ads
- unrealistic ROAS expectations
- non ecommerce businesses
But, we do refer businesses that aren’t a fit onto preferred partners.